Using Design To Build Trust: TED Talk By Joe Gebbia

Pass the phone to the person next to you. You feel vulnerable, insecure, right?

Would you feel comfortable if I were to ask you to stay in a complete stranger’s place?

You would feel awkward, hesitant and will probably dismiss the idea. That was how the majority thought when they heard first of Airbnb.

How do we use design to assure people the homes listed on the site are genuine and will be able to provide travellers with a good stay?

By using design to build trust, says Joe Gebbia, the co-founder of Airbnb.

When people share a part of themselves, it changes everything.

Trust, that’s when you start to build trust.