For a brand that doesn’t take itself seriously, MailChimp could be in any business. They make the mundane fun, and they happen to be in the business of email automation.
They live to their values of being approachable and easy-to-use. Most importantly, MailChimp feels like a service with human touch – friendly (sometimes a little too much), and it the chimp seems like someone you’d grab a drink with (not that I would).
Misspelling or typos are not uncommon, even for a name as unique as MailChimp. The section Did You Mean is their take on what their business could be like if you misspelled their name.
And it’s not just this, most of their marketing campaigns are awesome too.