The frequency illusion: we notice what’s top of mind

How true this is! I always wonder why something I’ve in mind keep popping more often – like when I sit in a Honda stream and notice why there seemed to be more of the same cars on the road, or when I’ve tattoo and people around me have them too.

Now I know: it’s us consciously recognising things on top of our mind. The frequency probably didn’t increase, but our awareness has.

(Courtesy of the excellent Sketchplanations)