Pricing Psychology

Pricing is a delicate subject.

Price it too low and it can be perceived as inferior. Too high without justification will be deemed as unreasonably expensive.

The perceived quality, brand equity and recommendations from trusted sources are among the myriad of factors that influence prices.

Peek behind the curtains and you realise the subtle things that shift our perception. Part science, part psychology, part gut-feel.

Go on and explore the world where marketers tweak the smallest details to inch you towards that purchase.