Guide To Linking On The Web

A good article on Smashing Magazine on how to better phase a hyperlink on the text.

“Click” Puts Too Much Focus On Mouse Mechanics

“Here” Conceals What Users Are Clicking

Link To Nouns

End On A Link

Link To Specifics
It’s also a good idea to choose the text of your link anchors as specific as possible. For example, if you’re linking to an article or book, it might be a good idea not to use the word “article” or “book” for the anchor. Instead, we could use the relevant title. This will give the user more detailed information about what they’re clicking to and what to expect. Also, we could include more details about the link in brackets, e.g. (PDF, 5.5 Mb)

The challenge is to make your links communicate “click here” without actually saying “click here,” and there are many ways to do this. It will take some thought and effort on your part, but in the end, users will benefit with a better experience.