The first time I watched Designed by Apple ad, I was in awed. Not just by Apple’s vision and commitment to their unwavering values, but also at the brilliant clip. The animation, the slide-in, the music. Everything comes together wonderfully to create a truly memorable experience.
I was interested to find out who’s the maker of this advertisement. It turns out, Buck is the company that did it. There are other equally impressive works in their portfolio. I’m seeing a pattern there, it’s the unmistakable signature that endorsed their projects.
It’s the stamp of quality.