Circling Back To TeuxDeux

I remember using TeuxDeux some time back, but it didn’t stick with me for long before I stopped using all the digital to-do management tools altogether. Bar OmniFocus, I pretty much tried out most of the popular GTD tools and apps out there.

Everything started out promising. The initial burst of curiosity would soon be replaced by infrequent involvement in getting to know the system. I gather if proper effort and time was spent in mastering just one tool, I would be much happier and settled. As much as I wanted to try OmniFocus, I reckon it’s not for me. I’m not sure if it’s right to say I don’t want to be too emotionally and monetarily invested in such product, and given the time and effort to really make it work just doesn’t cut it for me.

These days, I’m really content using a Muji list notebook and writing the list of tasks down. It gives my mind a break from the digital onslaught and I find after using it for a week, I’m more aware of the things I’m supposed to do.

Having settled down with a pen and paper system, I stumbled upon TeuxDeux once more via the tweet in my stream. The redesigned is sweet. The philosophy of the service is honest and great. In general, looking at them and buying into their vision reminds me of the marketing term “people don’t buy what you sell. People buy why you want to sell.” Customers buy into your vision. They want to be part of this story.

I like the way they introduce the pricing – $3/ monthly for skeptic and $24/ month for believer. It’s a smart and subtle way to turn away people who are less likely to be in the same wavelength as what TeuxDeux sets out to achieve. What you are really forking out for $24 is the right to be called a believer and it’s about you buying into the vision of the service, as much as you are paying for the tool itself.