Choosing What To Exclude Is The Hardest Thing

Tim Cook:

What we’re reading is that it’s a fairly compromised, confusing product, Cook said. One of the toughest things you do when making a product is to make hard tradeoffs. That’s what we’ve done with the iPad, and the resulting user experience is incredible.

Apple understood hard decision must be made. The rationale is not being good at everything. Their philosophy is to be great at something. The built quality of Ipad is still second to none. They understand to keep the form factor slim and sleek, they have to sacrifice retina screen for ipad mini.

Microsoft didn’t quite do that with Surface, Cook implied, and the market will recognize that. “You could design a car that flies and floats, but I don’t think it would do either of those things very well. … People will look at the iPad and at competitive offerings, and I think they’ll conclude the iPad is the better choice.”

MS is trying to please everyone. Here they have a device trying to fit into the needs of different type of users. Users are confused with what Surface can do for them. The fact is, the future is not looking exactly bright for them.

There is no denying that Windows are on a downward fall.

Once the snowball starts rolling, it picks up pace at a frenetic pace. Apple build and retain their customers around the core ecosystem. Microsoft may have to learn a thing or two because the barrier to exit is even more potent than the barrier to entry these days.

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