Nutella packaging could be so alluring this way. I thought besides retaining the typeface, the brand essence could be better brought out if it follows the black and red colour scheme.
Here’s Duracell, it just keeps going and going. The reduction in elements brings out the best for this batteries. Classy and elegant.
There are more examples of FMCG brands being transformed. Some are relevant and cool, while some are better off not applying extreme simplification to their logo.