The Ubiquitous IKEA Bag

The ubiquitous IKEA bag — we’ve seen it everywhere and use it for everything.

Just the other day, our regular courier guy came over to the office to with a well-worn IKEA bag to collect our parcels.

It’s functionality and versatility at its best. Rugged and durable, it can pretty much handle anything you throw at it.

So, to give this blue bag the recognition it deserves, watch this short advertisement.

(via Co.Design)