The ‘Till Watch

There are watches that read time, and there are watch that tells time with style. ‘TILL watch explores the relationship we have with time and presents it in the form of useful but long forgotten language.

  •  Features a clean and modern design
  •  Tells time with reference like “5 past 10”
  •  It’s $125

While this is never targeted at mainstream audience, I believe there is only so many within the niche crowd that appreciate this watch. Once the novelty factor wears down, it’s going to be one of those products that is smart in thinking, clever in execution but fails to bring in enough to ensure sustainability.