The Little Instagram Marshmallows

Boomf has now taken the Instagram-craze to the next level, to the edible cubes of marshmallows you can consume.

Sure, it will be a good conversation starter over this festive season. How will anyone not notice those cute chunks of pictures carefully selected.

Having said that. I would like to think it’s a fad in terms of business model. While it’s impressive looking, it doesn’t come cheap and it doesn’t enhance the taste. Sustain itself by printing pictures on cubes in the long run?

I can’t see anyone ordering it time and time again.

(via The Verge)