The Apple Man

The Apple Man – Craig Federighi

The prototypical Apple demo person is someone I’ll call Apple Man. Apple Man is a fortysomething dad who just wants to FaceTime his adorable children while he’s on a business trip, and also find a local pourover coffee shop while he’s in town.

Apple Man has an Apple Watch (obvious). He needs a way to manage his photos of his adorable children and hiking trips with friends. He loves jogging and mountain biking and wants to use his Apple Watch to monitor his workouts, because he LOVES working out. Apple Man is very fit for his age — you can just barely tell he’s totally ripped through his light blue, off-the-rack, wrinkle-free, button-down shirt.

Apple Man has a great head of hair. Apple Man owns his home and wants to be able to open his garage door from his phone to park his family-sensible-yet-sporty-crossover. (He’s on the Tesla Model 3 preorder list.) He wants to make brunch plans, and it would be great if he could add a brunch plan to his calendar app directly from text messages. Apple Man wants to track his health, but of course he has no need for a period tracker. His calendar is full; his inbox is zero.