The Digital Environment Is Short-Lived

Yes, the above statement is true.
What is here today may disappear into the vast wilderness of the web tomorrow.

Nothing last forever. People age, flowers wither, colors fade. Eternity is just a word in the dictionary.

The evolution of the digital world

On average, people used to change their handset once every 2 years. Handset makers are now shortening their product cycles and new phones are coming right at us faster than ever.

The game has changed. We get tired of using the same device. We want changes, we demand them. The manufacturers are merely satisfying our thirst by rolling our new products at breakneck speed.

Gone are the days where people sit by the cafe, have a slow brunch and catch up on the daily happenings. Armed with a good book by the side, we lost ourselves in the world of words, occasionally stealing glances at the surrounding. The world would passed by us, just like that.

It’s a strange thing that in the digital age we live in, we only notice if things are broken. Take for example, signage. They are there for one sole purpose – to provide information. If all goes well, nobody would take a second glance at them.

Bad designs do happen. Bad typography, inappropriate fonts, mismatched colors. This is where we stand up and take note. We are aware of the bad designs, but we are not conscious of the good ones.

Good designs fade into the background. They are non-obstructive, they are invisible. Great design allows the content to take center stage, letting them shine bright. Great designs are like the supporting cast, complementing the lead (content). Ultimately, the underlying message for design is to communicate.

There’s a simple fact – design for digital environment are not lasting. We can change the look of website by the click of the mouse. We can change the cover of our ebook as and when we feel like it.

The average consumer just doesn’t notice the choices that make design great. Or they simply don’t bother.

How i wish we can stand back, and take note of the attention to details the workers behind the scene have contributed to good designs.

Welcome To My World

Blogging has come a long way. Now, anyone can express their opinion anywhere. It’s a fresh breath of air from the media directed propaganda.
Internet has enable us to publish our thoughts with the click of a button, and our opinions can be heard a thousand miles away, being read by a total stranger somewhere out there in the universe.

I believe the publishing of the net is a long way from matching the ones we are used to – print media. It’s a huge potential to be explored, and those who dig the deepest strike the oil.

We are living in the world of clutters, and everything demands our attention. We are so used to these noises that we have develop the skill of selective retention – that is, retaining certain information we deemed as important, while filtering out the rest.

Imagine the pop up window, massive advertisement, and hard to navigate sites you are used to. Add to that is bad layout, coupled with hard to read fonts and awful color palette. There might be some hidden treasure among the pile of dirt, but your surfing and reading experience has already been diluted to the point where you hope there are better alternatives around.

It is not about reinventing the wheel. It’s about taking cues from what’s already great, and make them even better. While this site is not out to change the world, it is hoping to provide you with a better reading experience. It takes out all distractions, allowing you to focus on the content. Fonts are carefully selected to ensure excellent readability.

Many a time, the best things are what they don’t have, instead of what they have. I have notice the sites I appreciate and like are the ones that are stripped down to the bare, and present readers with a simple layout that allows the content to shine. For certain things, less is certainty more and many of my inspirations come from designs that embrace whitespace.

Over time, this will be the site for me to share my thoughts and document the discoveries as i gain insights into my interests. What it is not, and never will be, is becoming another chirp of noise constantly nudging you into checking it.

I am just getting my feet wet and I’d like to think there’s more great things to come in the future. Feel free to hang around, and remember to subscribe to the list.

Welcome to my world.