Selling to the lazy person or marketing genius?
Some people have this dilemma when shopping for a bunch of banana. Do I get a ripe or unripe bunch? Can I find just the right bunch to see me through the week? With this “one a day banana” idea, it solves the problem of buying a ripe or unripe bunch. Why choose when you get have the best of both world?
By including bananas of different ripeness in the same pack, they’ve moved away from selling bananas to selling convenience.
It’s not just a novel idea with no substance. I can see people who are starved for time and interested in quality of life picking them up.
Source: T.K. of AAK!