Nutella New And Minimal Packaging

Nutella New Packaging

I don’t know if Nutella’s new packaging is limited edition, or they have clean up the excess and decided to go with the minimistic design.

Some time back, I posted something on brand minimalism, where the designer put a clean and minimal look on the packaging. Obviously, some worked better than the other. I shared my thoughts on how Nutella’s packaging could look promising by adopting a simple approach that showcases their signature content.

Nutella packaging could be so alluring this way. I thought besides retaining the typeface, the brand essence could be better brought out if it follows the black and red colour scheme.

Update: It may indeed be a limited run, judging by the wordings across the bottom. I must have missed it the first time.