I love magazines. I adore the concepts behind good branding.
Combing these two interests bring Magazine B, a publication that explores in-depth on just one particular brand in each issue.
I’ve a few issues in my book shelves and they’re all lovely reads. The editors have good taste on the brands to cover – not the mainstream giants we are familiar with, but the more restrained brands like Aesop, MUJI and Patagonia.
“People want to know more about the brands around them. B aims to be a messenger to help readers discover what good brands are.”, Taehyuk Choi, editor-in-chief of the publication, responding to why this magazine exist.
A brand is an experience and a promise. Picking up Magazine B is both an enriching experience and a promise to discover what makes brand good.