Last weekend, I gifted my wife a Sandqvist bag as an early Mother’s Day gift.
We’ve been looking for a similar brown leather bag since we first came across a Fossil bag 8 years ago. We contemplated getting it and a few months later, it was gone from the shelves. It probably made way for new season’s arrival. Since then, nothing similar has caught our attention.
Not sure why I’m a subscriber to Sandqvist newsletter, but I’ve been receiving marketing promotions from them regularly. Their emails are clean and direct, right inline with the brand’s identity.
People naturally gravitate towards title with SALE in it. The email reads “Early access to our sale! 50% discount”. Early access, 50% discount. I felt valued and privileged. I had to check it out.
When I saw it, I knew immediately it was the one. It was love at first sight. Her name is Elina. It’s a beautiful brown leather bag that looks almost like the Fossil bag. It’s every bit as striking as it is costly.
But I knew it would fit my wife perfectly. I knew I would regret if I didn’t act on it.
The twinkle on her eyes when she received the gift, the delight on her face when opened it up. And the joy when she tried it on.
It’s all worth it.