Brace Yourself: PETA’s Leather Store

Shoppers walked into the leather store, unaware of the shock to come.

The message is clear, but the method is too brutal and extreme. Unweary shoppers turned victims. The stomach-churning reactions tell it all. I even have the disgusting-feel just from watching the clip.

I wonder about the aftermath, will they forever shun leather products, will they get nightmares, will they take offence at PETA?

Done correctly, shock and fear tactics are efficient techniques to get the point across. In this instance, has it cross the line? You be the judge.