Big Bad Book On Copywriting

Great writing can leave a deep impression on us. This updated version of D&AD: The Copy Book features the best writers and their works in the line of advertising.

I’m always in awed of the call-to-action the top copywriters can trigger us to behave. The great copies have brilliant writing and they remain as relevant in the 60s as they are now.

Because the best creation are able to withstand the test of time and there is so much to learn from them.

I’d love to get my hands on them. A mammoth of a hardcover at 368 pages thick.

(via betype)