In my hand is an immaculately designed iPhone that has been refined, polished, then further refined and polished over the years.
My first iPhone was a iPhone 5. I still remember the stellar first impression when I first held it. It opened up a world of possibilities and discoveries, just like it did for millions of people around the world.
In 2007, the first iPhone was launched. 10 years on, let’s reflect on the impact this nifty device has on our lives.
I still missed the showmanship of Jobs’ presentation, his single-mindedness in pursuit of perfection, his belief in simplicity, and his taste in timeless design. Looking back now, iPhone does indeed changed the world.
iPhone: The bet Steve Jobs didn’t decline
15 challenges facing Apple, and each of those is enough in its own right for Apple not to create the iPhone. But in true Apple style, the immense adversity strengthen its resolve to develop a world-changing product.
This campaign isn’t just winning awards, it’s winning heart too. How can anyone not be attracted to these dream-like pictures that tug at our inner desire to explore and travel?
Since 2011 JR East, one of Japan’s major passenger railway groups, has been running a powerful advertising campaign called Get Back, Tohoku (行くぜ、東北). In an interview in 2015 Dentsu Director Yoshihiro Yagi, who has been spearheading the campaign, explained that the idea was conceived in the wake of the 2011 Tohoku earthquake and tsunami because the best way to support the region was to get people to go there.
[…] “There must be something we can do,” Yagi recalls saying. This eventually led to the campaign slogan Get Back, Tohoku. The posters, now in their 7th year, have largely remained the same in concept and typically feature minimal but powerful photos of trains with the slogan in small, bold letters. At the bottom of the poster, in small font, it reads “You can’t meet by e-mail. Meet on the rails.”
This is a familiar feeling. I’ve walked this path before, many times.
A few weeks back, I set my mind to posting here regularly, again. Despite the lengthy layoff, I thought the return would be made smoother after 4 years of writing.
Man, how wrong and naive it was to habour that thought. I knew it’s not going to be easy, but I never imagined it would be this excruciatingly tough. It’s painful to turn an idea in my head into words on the screen. Often, the words appear to lose their meaning after I typed them. They are not what I wanted to communicate. On some occasions, the words dried up while I was typing. They almost never return.
I’ve shared my struggles with writing before but this feeling unlike anything in the past. It could be the constant sleep deprivation — a maximum of 5 hours of interrupted rest every week night. This, together with the pressure on the constant disappointment in my job search, may have led to my current awkward state. It seemed every thing, object and people were weighing me down. There was no margin to breathe.
I wrote this on the last page of a generic paper notebook. I was hoping it can offer me an escape from this writing slump and it certainly helped.
Now that I’ve got this out of my chest, let’s see where this newfound enthusiasm will lead me.